OXO Designs an Affordable Machine for the Mainstream Consumer
Meghan Young — March 19, 2015 — Art & Design
OXO has entered the cold brew craze with its Cold Brew Coffee Maker. Known for producing affordable products for the mainstream consumer, this particular piece signals just how commonplace cold brew has become of late. Available at big department stores, it's made up of five easy pieces ensuring lack of headaches when using it.
Shaped like a stout hourglass, the OXO Cold Brew Coffee Maker is a chic product to keep on kitchen counters. At its $50 price point, this is a pleasant surprise. Once the cold coffee is brewed and captured in the carafe, people can secure a plastic lid on top and throw it into the fridge to cool it down even further. Wired writes, "OXO’s contraption may by designed for the mainstream, but you still have to get a little precious to arrive at the best results."
Shaped like a stout hourglass, the OXO Cold Brew Coffee Maker is a chic product to keep on kitchen counters. At its $50 price point, this is a pleasant surprise. Once the cold coffee is brewed and captured in the carafe, people can secure a plastic lid on top and throw it into the fridge to cool it down even further. Wired writes, "OXO’s contraption may by designed for the mainstream, but you still have to get a little precious to arrive at the best results."
Trend Themes
1. Affordable Cold Brew Coffee Makers - Opportunities for disruptive innovation in creating more affordable cold brew coffee makers for mainstream consumers.
2. Simplicity in Design - Potential for innovation by creating cold brew coffee makers with simple, easy to use design.
3. Cold Brew Coffee for the Mass Market - Opportunities to reach a wider audience with cold brew coffee by creating affordable and easy to use cold brew coffee makers.
Industry Implications
1. Kitchen Appliance - Opportunities for innovation in the kitchen appliance industry by creating affordable and easy to use cold brew coffee makers.
2. Food and Beverage Retail - Opportunities for food and beverage retailers to capitalize on the growing trend of cold brew coffee by offering affordable and easy to use cold brew coffee makers.
3. E-commerce - Potential for innovation in e-commerce by providing a wider range of affordable cold brew coffee makers to a broader audience.
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