The Coca-Cola Sharing Can is a Coke Can That Spreads the Love
Coca-Cola wants you to share the joy of coke with the ‘Sharing Can,’ a Coke can design that splits into two separate cans.
The video campaign shows how surprised people are as they open their can of soda to find that it actually splits in half and then proceed to immediately give one half to the friend, family member or loved one they are sitting with. Thus the smiles are spread and, as the video says, “half the size twice the happiness” because no one seems to mind the smaller quantity when sharing brings so much joy to others.
By creating a sharable Coke can, Coca-Cola spreads a feel-good message that is associated with the brand.
The video campaign shows how surprised people are as they open their can of soda to find that it actually splits in half and then proceed to immediately give one half to the friend, family member or loved one they are sitting with. Thus the smiles are spread and, as the video says, “half the size twice the happiness” because no one seems to mind the smaller quantity when sharing brings so much joy to others.
By creating a sharable Coke can, Coca-Cola spreads a feel-good message that is associated with the brand.
Trend Themes
1. Shareable Packaging - Creating packaging designs that promote sharing and social interaction.
2. Emotional Marketing - Utilizing emotional appeal to connect with consumers and enhance brand messaging.
3. Smaller Quantity, Greater Happiness - Harnessing the power of shared experiences to create a sense of happiness and satisfaction despite a smaller quantity.
Industry Implications
1. Beverage - Exploring innovative packaging solutions to encourage social sharing and enhance consumer experiences.
2. Food and Snacks - Adopting creative packaging designs that elicit positive emotions and encourage sharing among consumers.
3. Marketing and Advertising - Developing emotional marketing strategies that evoke happiness and promote positive brand association.
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