IBM Watson Ads Provide Cognitive Business Opportunities for Marketers
Alyson Wyers — July 28, 2016 — Tech
References: ibm & springwise
IBM Watson is a "platform for cognitive business" that collects consumer behavior data and lets marketing professionals engage with customers. The Weather Company, which is an IBM business that provides meteorological data, is using artificial intelligence via Watson Ads to gain a better sense of how to deliver relevant content to lots of consumers.
Cognitive business, or more specifically cognitive advertising, is being used to gather data from customer questions. Similar to how iPhone users can pose queries to Siri, Watson users can ask marketing-related questions and the AI platform will be able to accurately respond. Brands that have collaborated with this system include Unilver, Macy's, GSK Consumer Healthcare and Campbell Soup Company.
This gives consumers the opportunity to learn more about the product, while also providing marketers with added insight.
Cognitive business, or more specifically cognitive advertising, is being used to gather data from customer questions. Similar to how iPhone users can pose queries to Siri, Watson users can ask marketing-related questions and the AI platform will be able to accurately respond. Brands that have collaborated with this system include Unilver, Macy's, GSK Consumer Healthcare and Campbell Soup Company.
This gives consumers the opportunity to learn more about the product, while also providing marketers with added insight.
Trend Themes
1. Cognitive Business - Using AI platforms like IBM Watson Ads to gather consumer behavior data and engage with customers, creating opportunities for delivering relevant content.
2. Cognitive Advertising - Using AI platforms like Watson Ads to respond accurately to marketing-related questions, providing consumers with product information and marketers with valuable insights.
3. Artificial Intelligence in Marketing - Leveraging AI platforms like Watson Ads to enhance marketing strategies by collecting data, engaging with customers, and delivering tailored content.
Industry Implications
1. Marketing - AI platforms like Watson Ads are transforming the marketing industry by enabling marketers to gather consumer data, engage customers, and deliver relevant content.
2. Technology - The integration of AI platforms like Watson Ads in marketing opens up innovative opportunities for the technology industry to develop and improve cognitive business solutions.
3. Consumer Goods - Brands in the consumer goods industry can leverage AI platforms like Watson Ads to enhance their marketing efforts, gather consumer insights, and deliver personalized content.
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