Angela Lowe — April 28, 2006 — Unique
References: newlaunches
Now it's essential to remain stylish even in the grave. The German design house UONO has created a concept to revolutionize the tradition coffin. An actual benefit of this new product is the fact that it is made of jute and a water based varnish so it's actually visually stimulating and bio-degradable.
Implications - Due to the waning of religion as a prominent social institution in the lives of many people, funerals are becoming less traditional and more subversive. Other brands can look for ways to transform the typical funeral experience by bringing in chicer products with a modern design. This trend is a reaction against stale customs as many people wish to express their individuality through consumption -- until their very last breath.
Implications - Due to the waning of religion as a prominent social institution in the lives of many people, funerals are becoming less traditional and more subversive. Other brands can look for ways to transform the typical funeral experience by bringing in chicer products with a modern design. This trend is a reaction against stale customs as many people wish to express their individuality through consumption -- until their very last breath.
Trend Themes
1. Designer Coffin - Disruptive innovation opportunity: Designers can explore creating unique and visually stimulating coffins using innovative materials and modern aesthetics.
2. Subversive Funerals - Disruptive innovation opportunity: Brands can cater to the growing demand for non-traditional funeral experiences by offering products and services that challenge traditional customs and allow individuals to express their individuality.
3. Eco-friendly Burials - Disruptive innovation opportunity: Companies can develop biodegradable coffin alternatives using environmentally-friendly materials, aligning with consumers' increasing concern for sustainability even after death.
Industry Implications
1. Funeral Services - Disruptive innovation opportunity: Funeral service providers can introduce new, avant-garde products and experiences to cater to individuals seeking unique and personalized funeral arrangements.
2. Design and Furniture - Disruptive innovation opportunity: Design and furniture companies can expand their offerings to include stylish coffins and burial products, targeting consumers who value modern aesthetics even in death.
3. Sustainable Materials - Disruptive innovation opportunity: Companies specializing in sustainable materials can explore partnerships or develop their own eco-friendly coffin solutions to meet the growing demand for environmentally-conscious funeral products.
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