Jeremy Gutsche — April 11, 2006 — Marketing
References: thecoolhunter.net
It's deviant, and sadly, that's why I like it. A New Zealand ad firm has cranked up the competition in the coffee world by branding garbage cans outside competitor coffee shops. The garbage cans look like coffee cups, complete with stir sticks. The label: "Coffee Taste Like Cr*p?".
Implications - Ads like this are decidedly more confrontational than you might traditionally expect, but there is no doubt that it is exactly the kind of campaign that consumers would talk about for weeks after their encounter with it. When you are trying to make an impression on your target market, the importance of this kind of lasting impact simply can't be understated.
Implications - Ads like this are decidedly more confrontational than you might traditionally expect, but there is no doubt that it is exactly the kind of campaign that consumers would talk about for weeks after their encounter with it. When you are trying to make an impression on your target market, the importance of this kind of lasting impact simply can't be understated.
Trend Themes
1. Confrontational Advertising - This trend is about using bold, in-your-face ads that generate buzz and have a lasting impact on consumers.
2. Brand Competition - This trend is about companies using creative methods to stand out from their competitors and get noticed by potential customers.
3. Subversive Marketing - This trend is about using unconventional methods to promote a brand, product, or service in order to generate buzz and capture attention.
Industry Implications
1. Marketing and Advertising - This industry can use these trends to disrupt traditional advertising methods and capture the attention of consumers in a crowded marketplace.
2. Hospitality - This industry can use these trends to compete with other businesses and stand out by offering unique experiences and promotions.
3. Retail - This industry can leverage these trends to promote their products and services in unique ways that resonate with consumers and create brand loyalty.
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