Dixie is Helping People Create Personalized Cups for On-the-Go Drinking
Glenn Mandel — January 25, 2017 — Marketing
References: dixie & crushtomizer
Actors that nail their performance on the Silver Screen take home an Oscar. Scientists that mastermind a scientific breakthrough earn a Nobel Prize. But for the millions of Americans who crush small tasks on a daily basis like surviving the school carpool with four screaming kids, what do they get? Now, you they can claim a free, customized coffee stopper from Dixie To Go cups!
To kick off 2017, Dixie To Go cups, built for the millions of coffee-drinking Americans who crush their mornings, wants to make sure that no small feat of awesomeness goes unnoticed. Dixie launched a first-of-its kind web and mobile-optimized site called 'The Crushtomizer,' specifically designed to let these morning dominators flaunt how they crush it by easily designing their very own, customized, 3D-printed coffee stopper – for free. Soccer moms, carpool dads, gym rats, PowerPoint aficionados, the list of worthy recipients goes on and on.
Who wouldn't want a coffee stopper with a fist-throwing lightning bolt and the words "Email Ace" or a flexing bicep with the words "Yoga Diva?" With The Crushtomizer, Dixie To Go, known for its leak-resistant lids and super sturdy designs, is setting a new standard in coffee-stopper technology with customization and 3D printing.
With 60 percent of households brewing a hot beverage at home and taking it on the go, there’s an unmet need for this state-of-the-art technology. The Crushtomizer allows people to choose from a suite of designs, colors and word combos. Upon completion, consumers can share their masterpiece across social media and their stopper design is beamed to a small-batch, high-volume 3D printing facility where it’s created in real-time and shipped to them for free.
To kick off 2017, Dixie To Go cups, built for the millions of coffee-drinking Americans who crush their mornings, wants to make sure that no small feat of awesomeness goes unnoticed. Dixie launched a first-of-its kind web and mobile-optimized site called 'The Crushtomizer,' specifically designed to let these morning dominators flaunt how they crush it by easily designing their very own, customized, 3D-printed coffee stopper – for free. Soccer moms, carpool dads, gym rats, PowerPoint aficionados, the list of worthy recipients goes on and on.
Who wouldn't want a coffee stopper with a fist-throwing lightning bolt and the words "Email Ace" or a flexing bicep with the words "Yoga Diva?" With The Crushtomizer, Dixie To Go, known for its leak-resistant lids and super sturdy designs, is setting a new standard in coffee-stopper technology with customization and 3D printing.
With 60 percent of households brewing a hot beverage at home and taking it on the go, there’s an unmet need for this state-of-the-art technology. The Crushtomizer allows people to choose from a suite of designs, colors and word combos. Upon completion, consumers can share their masterpiece across social media and their stopper design is beamed to a small-batch, high-volume 3D printing facility where it’s created in real-time and shipped to them for free.
Trend Themes
1. Customized Consumer Products - Dixie's Crushtomizer platform is an example of the trend for more personalized and customized products, which is likely to continue as consumers seek greater ownership and uniqueness in their purchases.
2. Integrated 3D Printing - By integrating 3D printing technology into their platform, Dixie is capitalizing on the trend towards more distributed and accessible manufacturing, allowing for greater speed and flexibility in producing customized products.
3. Online Design Tools - Dixie's Crushtomizer platform is an example of the trend towards more user-friendly and accessible online design tools, which enable consumers to create their own unique products and designs without requiring specialized knowledge or skills.
Industry Implications
1. Consumer Packaged Goods - CPG companies can capitalize on the trend towards customized consumer products by offering more personalized options and platforms for designing and ordering customized products.
2. 3D Printing Services - 3D printing services companies can capitalize on the trend towards more integrated and accessible 3D printing technology by offering platforms and partnerships with retailers and CPG companies that want to offer customized products.
3. E-commerce - E-commerce companies can capitalize on the trend towards more user-friendly online design tools by offering intuitive and accessible platforms for creating and ordering customized products.
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