Van Houtte Devised the Perfect Recipe to Bring Its Coffee Scent Everywhere
Riley von Niessen — April 20, 2017 — Art & Design
References: vanhoutte
Van Houtte, a gourmet coffee company that's been around since 1919, recently shared instructions on how to make coffee candles on its website.
The candles are easy to create at home, making it a fun project that can involve the whole family. All that consumers need are: paper cups, dry coffee grounds, soy-based candle wax, wicks, brochette sticks, paper towel, scissors, and a measuring cup that's microwave-safe.
To make the coffee candles, one simply needs to melt the wicks into the wax, and then pour in alternating layers of liquefied candle wax and Van Houtte coffee grounds. Once they're close to the top of the paper cup, the candle is ready to cool and set for about 3 hours. Afterwards, the paper cup can be cut away.
The candles are easy to create at home, making it a fun project that can involve the whole family. All that consumers need are: paper cups, dry coffee grounds, soy-based candle wax, wicks, brochette sticks, paper towel, scissors, and a measuring cup that's microwave-safe.
To make the coffee candles, one simply needs to melt the wicks into the wax, and then pour in alternating layers of liquefied candle wax and Van Houtte coffee grounds. Once they're close to the top of the paper cup, the candle is ready to cool and set for about 3 hours. Afterwards, the paper cup can be cut away.
Trend Themes
1. DIY Candles - The rise of at-home creations that bring unique scents to life presents opportunities for candle companies to provide candles-making supplies and tutorials.
2. Sustainable Candlemaking - As consumers seek to reduce waste in their homes, sustainable candlemaking that uses eco-friendly ingredients provides an opportunity for companies to enter this market.
3. Coffee-inspired Products - The popularity of coffee-based products, such as candles, offers opportunities for companies to create a range of coffee-inspired products for consumers who want to enjoy the coffee scent in different forms.
Industry Implications
1. Candlemaking Supplies - Companies with a range of candle making supplies could benefit from the rise of at-home candle making.
2. Eco-friendly Products - Companies that specialize in eco-friendly products could capitalize on the trend of sustainable candlemaking by providing sustainable candle wax and eco-friendly fragrance oils and wicks.
3. Coffee Businesses - Coffee businesses could create a range of coffee-inspired products, such as candles, to expand their product offerings and reach a wider consumer base.
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