Grey Goose Partnered with Cocktail Courier on Holiday Meal Kits
Daniel Johnson — November 26, 2019 — Business
References: cocktailcourier & marketingdive
Grey Goose recently entered into partnerships with Cocktail Courier and Cooked in order to launch holiday-themed meal kits with paired cocktails. The kits are titled 'Holiday Dinner by Grey Goose' and they are available from the Cocktail Courier website until December 31st. The holiday-themed kits cost $200 and are able to feed up to eight people. Additionally, Grey Goose will donate $20 to Meals on Wheels America for each kit purchased.
The meal kits make it easier for those entertaining during the holidays, as it takes care of food and drink options for large groups of people. Additionally, the kits allow Grey Goose to promote its own brand of Vodka as its products will be included in each kit.
Image Credit: Grey Goose
The meal kits make it easier for those entertaining during the holidays, as it takes care of food and drink options for large groups of people. Additionally, the kits allow Grey Goose to promote its own brand of Vodka as its products will be included in each kit.
Image Credit: Grey Goose
Trend Themes
1. Holiday Meal Kits - The rise of holiday meal kits presents an opportunity for businesses to offer convenient and curated food options for the festive season.
2. Collaborative Partnerships - Partnerships between alcohol brands and meal kit providers create opportunities for cross-promotion and enhancing the overall dining experience.
3. Charitable Tie-ins - Including a charitable donation in holiday meal kits can attract socially conscious consumers and generate positive brand associations.
Industry Implications
1. Food Delivery Services - Food delivery services can capitalize on the demand for holiday meal kits by offering convenient and customizable options to cater to different tastes and dietary restrictions.
2. Alcohol Brands - Alcohol brands can explore partnerships with meal kit providers to create unique experiences and showcase their products alongside carefully crafted meals.
3. Charitable Organizations - Charitable organizations can collaborate with meal kit providers to raise funds and awareness by incorporating donation initiatives into holiday meal kits.
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