The Coca-Cola 'Happiness Truck' Strikes in Rio De Janeiro
Renee Ramsarran — February 24, 2011 — Marketing
References: thecoca-colacompany & buzzfeed
Looking to continue its track record of spreading a little bit of joy worldwide, the Coca-Cola 'Happiness Truck' recently pulled up in Rio De Janeiro, Brazil. This video sequels last year's 'The Happiness Machine,' which dispensed the bottled soft drink along with some fun prizes to a London campus cafeteria. In this video clip posted to the company's official Facebook page, you'll see a bright red branded truck spit out free gifts to those who push the button on the back.
Not just drinks and treats were handed out from the Coca-Cola Happiness Truck, but other prizes like soccer balls, t-shirts, beach chairs, sunglasses and even surfboards were given.
Not just drinks and treats were handed out from the Coca-Cola Happiness Truck, but other prizes like soccer balls, t-shirts, beach chairs, sunglasses and even surfboards were given.
Trend Themes
1. Experiential Marketing - Companies can enhance their brand image by creating unique experiences for their customers through events and activations using dispensing vehicles.
2. Non-food Dispensing Vehicles - Expanding beyond traditional vending machines, non-food dispensing vehicles such as the Coca-Cola Happiness Truck can be utilized for dispensing other products and generating excitement.
3. Social Media Advertising - Creating engaging content through social media platforms like Facebook can increase brand awareness and drive traffic to events and activations, such as the Coca-Cola Happiness Truck.
Industry Implications
1. Beverage Industry - Beverage companies can explore new ways of distributing their products through non-traditional avenues such as dispensing vehicles like the Coca-Cola Happiness Truck.
2. Hospitality Industry - Hotels and resorts can utilize non-food dispensing vehicles such as the Coca-Cola Happiness Truck to offer guests unique experiences and amenities.
3. Retail Industry - Retail businesses can use dispensing vehicles like the Coca-Cola Happiness Truck as a promotional tool for product launches and events to build brand recognition and customer loyalty.
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