The Coca-Cola Drive-In Video Relieves Stress With the Beverage
Leslie Chen — May 13, 2011 — Marketing
References: hispanicallyspeakingnews & adverblog
Fun and spontaneity make up this video from Coca-Cola. Turning a traffic jam into a drive-in theatre, this Coco-Cola Drive-in advertisement makes the best out of an often stressful situation.
At first, the drivers are stuck in a traffic jam; everyone looks stressed out and perhaps in need of an ice cold bottle of Coke. They are relieved when servers come out with Coke beverages, and they transform into happy smiling drivers no longer stressed out by the traffic jam but happy to be quenching their thirst. Kicking up the fun another notch, the road is turned into a drive-in theatre.
The Coca-Cola Drive-in video is a depiction of both the fun and stress alleviation consumers get out of the brand, which promotes its positive brand identity.
At first, the drivers are stuck in a traffic jam; everyone looks stressed out and perhaps in need of an ice cold bottle of Coke. They are relieved when servers come out with Coke beverages, and they transform into happy smiling drivers no longer stressed out by the traffic jam but happy to be quenching their thirst. Kicking up the fun another notch, the road is turned into a drive-in theatre.
The Coca-Cola Drive-in video is a depiction of both the fun and stress alleviation consumers get out of the brand, which promotes its positive brand identity.
Trend Themes
1. Spontaneous Advertising - Opportunity to use unexpected and impromptu experiences to engage consumers and create brand loyalty.
2. Experiential Marketing - Opportunity to create interactive and immersive campaigns that leave a lasting impact on consumers.
3. Emotional Branding - Opportunity to connect with customers on an emotional level and create a strong brand identity.
Industry Implications
1. Beverage - Opportunity for beverage companies to develop creative marketing strategies that enhance consumer experience.
2. Advertising - Opportunity for advertising agencies to create unique and memorable campaigns that capture consumer attention.
3. Entertainment - Opportunity for entertainment industry to integrate brands into experiences and engage audiences in new ways.
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