H&M and Coachella Valley Music Collaborate for a Fast Fashion Lineup
Malika Renee Butss — February 18, 2016 — Fashion
References: google & highsnobiety
H&M is once again collaborating with Coachella Valley Music to produce a collection of fast festival fashion. Creating yet another co-branded range including bohemian looks perfect for the impending music festival, the two brands will be setting up a pop-up shop on the Coachella grounds.
The label's primary objective is to portray a sense of ease and belonging, as the various styles are designed to be mixed but not necessarily matched. Retailing both men's and women's apparel, H&M presents a line of Bermudas, beaded and fringed tops, flat boots, denim cut-offs, mismatched shirts, printed jumpsuits and more.
Like last year's H&M x Coachella Valley Music collection, this lineup will also be retailed in stores with a drop date of March 24th, 2016.
The label's primary objective is to portray a sense of ease and belonging, as the various styles are designed to be mixed but not necessarily matched. Retailing both men's and women's apparel, H&M presents a line of Bermudas, beaded and fringed tops, flat boots, denim cut-offs, mismatched shirts, printed jumpsuits and more.
Like last year's H&M x Coachella Valley Music collection, this lineup will also be retailed in stores with a drop date of March 24th, 2016.
Trend Themes
1. Festival Fashion - Opportunity for brands to collaborate with music festivals to create exclusive festival-inspired fashion lines.
2. Fast Fashion - Potential for more fast fashion brands to collaborate with music festivals, offering affordable and trendy clothing options.
3. Pop-up Shops - Increasing popularity of pop-up shops at music festivals, providing a unique shopping experience for festival attendees.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of music festivals to create special collections and increase brand exposure.
2. Music - Music festivals can partner with fashion brands to enhance the festival experience and offer exclusive merchandise to fans.
3. Retail - Retailers can capitalize on the trend of pop-up shops at music festivals to attract customers and drive sales.
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