The Club Monaco SS12 Lookbook is Inspired by Music Festivals
Meghan Young — February 2, 2012 — Fashion
References: clubmonaco & fashiongonerogue
Like all of its previous catalogs and collections, the Club Monaco SS12 lookbook is rife with stylish gems. Cool and chic, the ensembles drape the body in sophisticated fits and lengths that aren't too tailored or unstructured. Like Goldilocks' search for the perfect porridge and bed, women will find that these outfits offer the best balance between the two.
The Club Monaco SS12 lookbook stars models Eniko Mihalik and Valerija Kelava. Set in a dry Californian desert, the neutral tones threaten to blend into the backdrop. Nevertheless, the pale palette channels the bohemian spirit the collection is striving for. Inspired by music festivals, easy basics are juxtaposed with fun Western accessories such as cowboy boots and scarves.
The Club Monaco SS12 lookbook stars models Eniko Mihalik and Valerija Kelava. Set in a dry Californian desert, the neutral tones threaten to blend into the backdrop. Nevertheless, the pale palette channels the bohemian spirit the collection is striving for. Inspired by music festivals, easy basics are juxtaposed with fun Western accessories such as cowboy boots and scarves.
Trend Themes
1. Music Festival Fashion - Disruptive innovation opportunity: Create a clothing line specifically designed for music festival attendees that combines stylish ensembles with practicality for outdoor events.
2. Neutral Tones - Disruptive innovation opportunity: Develop a line of clothing or home decor that embraces neutral tones and promotes a minimalist lifestyle.
3. Bohemian Spirit - Disruptive innovation opportunity: Create a subscription box service that curates bohemian-inspired fashion and lifestyle products for customers looking to embrace a free-spirited aesthetic.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Utilize technology such as augmented reality to enhance the online shopping experience for customers, allowing them to virtually try on outfits.
2. Footwear - Disruptive innovation opportunity: Design a line of stylish and comfortable cowboy boots that are versatile enough to be worn for both fashion and outdoor activities.
3. Event Planning - Disruptive innovation opportunity: Develop an event planning agency that specializes in creating immersive and themed music festival experiences for attendees, incorporating fashion, music, and art.
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