Dolls Kill's Club Exx Brand Offers Expressive Faux Fur Pieces
Jana Pijak — February 22, 2018 — Fashion
E-retailer Dolls Kill is known for its fun and youth culture-themed apparel, and its Club Exx line is no exception. The range is an homage to the 90s and early 00s club kid aesthetic and consists of eye-catching, neon pieces.
This faux fur, neon yellow jacket is one of the Club Exx line's most notable pieces and speaks to a new generation's obsession with nostalgic fashion. The club kid-inspired jacket's bright yellow shade instantly commands attention while its black cuff and waistline detailing give it a crisp and modern look.
Borrowing from nostalgia, e-retailers like Dolls Kill are appealing to Gen-Z and Millennial audiences with pieces that are daring and vintage-inspired while also encouraging self expression.
Image Credit: Dolls Kill
This faux fur, neon yellow jacket is one of the Club Exx line's most notable pieces and speaks to a new generation's obsession with nostalgic fashion. The club kid-inspired jacket's bright yellow shade instantly commands attention while its black cuff and waistline detailing give it a crisp and modern look.
Borrowing from nostalgia, e-retailers like Dolls Kill are appealing to Gen-Z and Millennial audiences with pieces that are daring and vintage-inspired while also encouraging self expression.
Image Credit: Dolls Kill
Trend Themes
1. Nostalgic Fashion - Opportunity for disruptive innovation in creating apparel and accessories that evoke nostalgia for the 90s and early 00s club kid aesthetic.
2. Youth Culture-themed Apparel - Opportunity for disruptive innovation in designing apparel that specifically targets Gen-Z and Millennial audiences by tapping into their interests, attitudes, and values.
3. Expressive Faux Fur - Opportunity for disruptive innovation in developing faux fur pieces that are bold, eye-catching, and allow for self-expression.
Industry Implications
1. E-commerce - Opportunity for disruptive innovation in the online retail space by offering unique and nostalgia-driven apparel and accessories.
2. Fashion - Opportunity for disruptive innovation in the fashion industry by creating new designs that blend vintage inspiration with modern aesthetics.
3. Apparel Retail - Opportunity for disruptive innovation in brick-and-mortar retail stores by integrating youth culture-themed apparel that attracts Gen-Z and Millennial customers.
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