The Clover Canyon Pre-Fall 2014 Looks Are All About Ancient Greece
Laura McQuarrie — December 17, 2013 — Marketing
References: clovercanyon & style
Motifs from ancient Greece dominate the Clover Canyon Pre-Fall 2014 collection, paying tribute to classical philosophers, mythological gods, architecture and astronomy.
The digital prints are collaged together in dynamic compositions on jackets, dresses, shorts, skirts and tops. The updated Greek graphics in combination with some more modern patterns like stripes and Ben-Day dots is refreshing and vibrant, not to mention the blue sky and water scenery of Greece seems to makes the breezy dresses even more appropriate for the warmer weather.
Some of the silhouettes even resemble Greek pottery itself, like the asymmetrical one-shoulder dress, or the use of red and black coloring which references red-figure and black-figure pottery techniques. Despite the singular theme, there’s plenty to look at in this Clover Canyon collection.
The digital prints are collaged together in dynamic compositions on jackets, dresses, shorts, skirts and tops. The updated Greek graphics in combination with some more modern patterns like stripes and Ben-Day dots is refreshing and vibrant, not to mention the blue sky and water scenery of Greece seems to makes the breezy dresses even more appropriate for the warmer weather.
Some of the silhouettes even resemble Greek pottery itself, like the asymmetrical one-shoulder dress, or the use of red and black coloring which references red-figure and black-figure pottery techniques. Despite the singular theme, there’s plenty to look at in this Clover Canyon collection.
Trend Themes
1. Ancient Greece Prints - Clover Canyon's Pre-Fall 2014 collection is featuring dynamic compositions of ancient Greece prints, paying tribute to classical philosophers, mythological gods, architecture and astronomy.
2. Updated Graphics Design - Clover Canyon is updating Greek graphics with more modern patterns like stripes and Ben-Day dots in its Pre-Fall 2014 collection.
3. Greek Pottery-inspired Silhouettes - Clover Canyon's Pre-Fall 2014 collection includes silhouettes resembling Greek pottery like the asymmetrical one-shoulder dress, or the use of red and black coloring which references red-figure and black-figure pottery techniques.
Industry Implications
1. Fashion - The fashion industry can leverage Clover Canyon's collaged ancient Greece prints to expand their product lines to target customers with interests in art history and classical mythology.
2. Textile Printing - Clover Canyon's digital printing technique that collages together ancient Greece graphics with more modern design elements can be adapted by the textile printing industry to create new products that differentiate them from competitors.
3. Home Decor - Clover Canyon's Pre-Fall 2014 collection with ancient Greece graphics can inspire home decor companies to launch new product lines featuring ancient Greece prints for home furnishings and textiles.
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