This Company Helps Gyms Give Their Facilities a High-Tech Upgrade
Katherine Pendrill — March 21, 2016 — Tech
References: egym.de & techcrunch
'eGym' is a Munich-based startup that helps gym operators give their facilities a high-tech upgrade by providing them with cloud-connected gym equipment. While gyms have become more accessible to consumers over the years, many still lack data-tracking technology that could be used to improve the customer experience. As a result, this company is helping gyms attract and maintain more customers by providing them with tech-integrated equipment.
eGym specializes in producing cloud-connected gym equipment that can be used with its accompanying app. The app can be used by both trainers and gym goers to receive personalized fitness instructions. The app also collects data that help the user track their progress in real time. This is particularly appealing for consumers who are looking for a more tangible way to track their progress and log their long-term fitness goals. In turn, this helps reduce demotivation and ensures that gym operators are able to reduce customer churn.
eGym specializes in producing cloud-connected gym equipment that can be used with its accompanying app. The app can be used by both trainers and gym goers to receive personalized fitness instructions. The app also collects data that help the user track their progress in real time. This is particularly appealing for consumers who are looking for a more tangible way to track their progress and log their long-term fitness goals. In turn, this helps reduce demotivation and ensures that gym operators are able to reduce customer churn.
Trend Themes
1. Cloud-connected Gym Equipment - Disruptive innovation opportunity: Gym operators can upgrade their facilities with cloud-connected equipment to provide personalized fitness instructions and real-time progress tracking.
2. Data-tracking Technology in Gyms - Disruptive innovation opportunity: Gym operators can integrate data-tracking technology to improve the customer experience and reduce demotivation.
3. Tech-integrated Fitness Apps - Disruptive innovation opportunity: Development of fitness apps that collect data and provide personalized fitness instructions, attracting and maintaining more gym goers.
Industry Implications
1. Fitness Equipment Manufacturing - Disruptive innovation opportunity: Manufacturers can produce cloud-connected gym equipment to meet the growing demand for high-tech gym facilities.
2. Health and Wellness Technology - Disruptive innovation opportunity: Companies can develop data-tracking technology and fitness apps to improve the user experience and support long-term fitness goals.
3. Gym and Fitness Center Operations - Disruptive innovation opportunity: Gym operators can invest in cloud-connected equipment and incorporate tech-integrated solutions to attract and retain more customers.
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