Cloud9 Fabrics Responds to a Gap in the Eco-Friendly Market
Tiana Reid — July 31, 2010 — Eco
References: cloud9fabrics & springwise
The New Jersey-based Cloud9 Fabrics, founded by Michelle Engel Bencsko and Gina Pantastico, is a company that creates 100 percent certified organic cotton fabric for the use of crafting and quilting. Organic cotton is not new to the marketplace, but it's most typically reserved for premade clothing.
Now, the craft-obsessed can DIY their days away while still staying true to their sustainable responsibilities.
Implications - Many consumers are becoming more health and eco conscious, organic products have become high in demand. The preference over natural items doesn't just translate to food -- it affects the fashion industry as well. As a result of this new lifestyle, designers are now adapting to their consumer's attitudes with organic clothes that are both environmentally friendly and stylish.
Now, the craft-obsessed can DIY their days away while still staying true to their sustainable responsibilities.
Implications - Many consumers are becoming more health and eco conscious, organic products have become high in demand. The preference over natural items doesn't just translate to food -- it affects the fashion industry as well. As a result of this new lifestyle, designers are now adapting to their consumer's attitudes with organic clothes that are both environmentally friendly and stylish.
Trend Themes
1. Health-conscious Consumers - Opportunity for businesses to develop organic, eco-friendly products and cater to the growing demand for health-conscious options.
2. Sustainable Fashion - Fashion industry can embrace organic fabrics and create stylish clothing that aligns with the eco-friendly values of consumers.
3. DIY Crafting - Potential for businesses to offer organic fabric and materials for DIY enthusiasts who want to create their own eco-friendly crafts.
Industry Implications
1. Fashion - Fashion brands can incorporate organic cotton fabric into their products to meet the demand for sustainable and environmentally friendly clothing.
2. Crafting and Quilting - Opportunity for companies to provide organic quilting cotton and other eco-friendly materials to DIY crafters who prioritize sustainability.
3. Textile Manufacturing - Industry can focus on producing organic fabrics to meet the rising demand for sustainable textile products in various sectors.
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