The Clomm Terra Firma Watches Maintain the Look of Natural Beauty
Elise Ying-Hei Ho — November 16, 2012 — Fashion
References: clomm & theawesomer
The Clomm Terra Firma watches are known for their minimalist designs but this time around, the brand took it a step further to create a line that is made with unique natural components that maintain the integrity of its elements' original form.
Using beautiful natural materials such as malachite, oak, rosewood and even cork, the Clomm Terra Firma watches' focus is entirely on the emphasis of the allure of simplicity, removing all unnecessary distractions like numerals that could obscure the beauty of the natural elements. Each timepiece is paired with a simple Italian black leather strap so as to not take away from the piece. While it may seem pricey at first, Clomm's organic timepieces are water-resistant, lightweight, and encased in aerospace grade stainless steel and sapphire crystal, making them truly a timeless piece.
Using beautiful natural materials such as malachite, oak, rosewood and even cork, the Clomm Terra Firma watches' focus is entirely on the emphasis of the allure of simplicity, removing all unnecessary distractions like numerals that could obscure the beauty of the natural elements. Each timepiece is paired with a simple Italian black leather strap so as to not take away from the piece. While it may seem pricey at first, Clomm's organic timepieces are water-resistant, lightweight, and encased in aerospace grade stainless steel and sapphire crystal, making them truly a timeless piece.
Trend Themes
1. Natural Material Timepieces - Opportunity to disrupt the luxurious watch industry by favoring the use of natural materials in their designs.
2. Minimalist Aesthetics - Opportunity to innovate by embracing simplicity and create designs that prioritize aesthetics over functionality.
3. Sustainable Luxury - Opportunity to address environmental concerns by creating high-end products that prioritize natural materials and sustainability.
Industry Implications
1. Luxury Watch Industry - The industry can integrate natural materials in their products, thereby appealing to customers looking for sustainable alternatives to traditional watch designs.
2. Fashion Industry - Fashion designers can incorporate natural materials into their products to create visually appealing and sustainable fashion accessories such as bags and belts.
3. Jewelry Industry - By using natural materials, the jewelry industry can create unique and sustainable designs that cater to environmentally conscious customers looking for ethical jewelry options.
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