Climatune is a Curated Music System Created by Spotify and AccuWeather
Riley von Niessen — February 9, 2017 — Tech
References: insights.spotify & hypebeast
Climatune is perfect for consumers who like their music to match their setting. By using location-based data, the website, which was created collaboratively by Spotify and AccuWeather, curates playlists to be reflective of any weather changes.
In addition to providing users with an interesting selection of tracks, the website offers information concerning their mood and "audio attributes" during weather shifts. Spotify and AccuWeather have based this off findings of eight different audio attributes that have been collected from users in 30 cities. By using the weather as a basis for its playlists, Climatune is able to provide music that's likely to reflect the feelings of users. For example, when it picks up that it's raining, it will offer tracks tagged with words like “Cool,” “Sensual,” and “Sophisticated.” When it's sunny, it uses tracks that are “Yearning,” “Excited,” and “Empowering.” These results vary throughout different cities, as weather effects the inhabitants of each in unique ways.
In addition to providing users with an interesting selection of tracks, the website offers information concerning their mood and "audio attributes" during weather shifts. Spotify and AccuWeather have based this off findings of eight different audio attributes that have been collected from users in 30 cities. By using the weather as a basis for its playlists, Climatune is able to provide music that's likely to reflect the feelings of users. For example, when it picks up that it's raining, it will offer tracks tagged with words like “Cool,” “Sensual,” and “Sophisticated.” When it's sunny, it uses tracks that are “Yearning,” “Excited,” and “Empowering.” These results vary throughout different cities, as weather effects the inhabitants of each in unique ways.
Trend Themes
1. Weather-based Playlists - Spotify and AccuWeather have collaborated on a website, called Climatune, which curates playlists based on the user's location and climate changes.
2. Location-based Data Metrics - Weather-based playlists provide an opportunity for companies to use location-based data metrics to create personalized experiences for users.
3. Integration of Audio Attributes - Weather-based playlists can integrate audio attributes to create personalized playlists that are reflective of the moods and feelings of users during specific weather conditions.
Industry Implications
1. Music Streaming - Weather-based playlists can be a competitive advantage for music streaming platforms in providing personalized user experiences.
2. Weather Technology - Weather-based playlists provide an opportunity for weather technology companies to collaborate with music streaming platforms to provide personalized music based on weather conditions.
3. Digital Marketing - Weather-based playlists offer digital marketers the potential to use location-based data to provide personalized campaigns and messages based on the weather conditions of different regions.
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