Click-a-Brick Offers an Affordable LEGO Alternative
Jana Pijak — January 15, 2015 — Life-Stages
References: clickabricktoys.net & kxnet
Priced at just $19.99, Click-a-Brick's Animal Kingdom Safari set is an affordable LEGO alternative. The building block manufacturer offers this animal-themed 30-piece set and others that encourage kids to learn by building 3D models.
This Animal Kingdom Safari set features a 5-in-1 concept that allows kids to create lions, giraffes, monkeys, wolfs and even camels. The easy-to-connect toy bricks feature a design that is similar to iconic LEGO toys but are way less expensive than products offered by the more popular brand.
Click-a-Brick aims to encourage creativity and growth for kids without being too expensive for parents who are on a budget. These affordable toys are intended for young kids but will appeal to building block fans of all ages.
This Animal Kingdom Safari set features a 5-in-1 concept that allows kids to create lions, giraffes, monkeys, wolfs and even camels. The easy-to-connect toy bricks feature a design that is similar to iconic LEGO toys but are way less expensive than products offered by the more popular brand.
Click-a-Brick aims to encourage creativity and growth for kids without being too expensive for parents who are on a budget. These affordable toys are intended for young kids but will appeal to building block fans of all ages.
Trend Themes
1. Affordable Building Block Alternatives - Disruptive innovation opportunity: Create low-cost building block sets that offer an alternative to more expensive brands like LEGO.
2. Educational 3D Model Building Kits - Disruptive innovation opportunity: Develop building block sets that combine hands-on building with educational elements, encouraging kids to learn while they play.
3. Creative and Inclusive Building Block Toys - Disruptive innovation opportunity: Design building block sets that focus on diversity and inclusivity, representing various animal species and promoting creativity.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Develop and produce affordable building block sets that cater to a wider range of customers, making building block play more accessible for children and parents on a budget.
2. Education - Disruptive innovation opportunity: Collaborate with educators to create building block sets that align with educational curriculum, reinforcing learning through hands-on play.
3. Children's Entertainment - Disruptive innovation opportunity: Create interactive building block experiences that integrate technology, such as augmented reality, to enhance engagement and offer new play possibilities.
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