The Cliche DQM Fall/Winter Release Features a Pro Skate Video
Trenton Millar — October 22, 2012 — Fashion
References: clicheskate & hypebeast
The Cliche DQM Fall/Winter Capsule Release features a number of different products, all shown off in a professional skateboarding video. The skate video sees team skaters Flo Mirtain, Kevin Bradley, Sammy Winter, Charles Collet, Curtis Rapp, Keith Denley, Lee Smith and Brian Delatorre doing some ogle-worthy tricks. These pro stunt men tear up New York City while finding the time to enjoy a nice glass of wine. The skateboard brand shows how the sub-culture combines lifestyle, sport, art and fashion together for youth-filled rebels.
The release includes two skate decks that have personified beer and wine bottle artwork, two tees and a corkscrew. The theme of the collection centers on the personified bottles, which explains the inclusion of the multi-color corkscrew. The whole collection is quite cheeky.
The Cliche DQM Fall/Winter release will be available on November 7th.
The release includes two skate decks that have personified beer and wine bottle artwork, two tees and a corkscrew. The theme of the collection centers on the personified bottles, which explains the inclusion of the multi-color corkscrew. The whole collection is quite cheeky.
The Cliche DQM Fall/Winter release will be available on November 7th.
Trend Themes
1. Personified Bottle Artwork - There is an opportunity for disruptive innovation in creating unique and personalized artwork that personifies everyday objects, such as bottles.
2. Skateboarding Fashion - The combination of skateboarding, sport, art, and fashion presents an opportunity to create innovative and stylish products that resonate with youth culture.
3. Skateboarding Lifestyle - The skateboarding subculture provides an opportunity to create products and experiences that cater to the rebellious and youth-filled lifestyle.
Industry Implications
1. Art and Design - The fusion of art and everyday objects, like bottles, presents innovative opportunities for artists and designers to create unique and personalized artwork.
2. Fashion and Apparel - Skateboarding fashion offers opportunities for apparel brands to create trendy and stylish products that appeal to the youth culture.
3. Sports and Recreation - The skateboarding lifestyle presents opportunities for businesses in the sports and recreation industry to create products and experiences that cater to the rebellious and adventurous nature of skateboarders.
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