The Cleveland Cavaliers Break World Record (But Not for Basketball)
Luisa Amanda Gomes — March 9, 2010 — Marketing
References: asylum
The Cleveland Cavaliers broke the world record for something pretty awesome and you’ll never guess what. This basketball team didn’t break any sports themed record but a blanket themed one.
The Cleveland Cavaliers promotional team offered their fans more than an exciting game of basketball as 599 fans were given a bright red Cavs-inspired Snuggie! Thus, they broke the record for the largest gathering of people wearing a Snuggie in one place.
This was definitely a great promotion, as I would love to take part in breaking a world record and take home a free Snuggie. That’s way better in comparison to paying for an overpriced hot dog and giant foam finger.
The Cleveland Cavaliers promotional team offered their fans more than an exciting game of basketball as 599 fans were given a bright red Cavs-inspired Snuggie! Thus, they broke the record for the largest gathering of people wearing a Snuggie in one place.
This was definitely a great promotion, as I would love to take part in breaking a world record and take home a free Snuggie. That’s way better in comparison to paying for an overpriced hot dog and giant foam finger.
Trend Themes
1. Promotional Giveaways - Companies can break records and garner attention by offering unique and desirable freebies to their customers.
2. Event Marketing - Events that offer unique experiences, such as attempting to break a record, can attract large crowds and generate buzz for a brand or product.
3. Guerrilla Marketing - Unconventional and attention-grabbing marketing tactics, such as offering free Snuggies to fans, can generate word-of-mouth buzz and media coverage.
Industry Implications
1. Sports Teams - Sports teams can offer unique promotions and experiences to fans beyond simply attending a game, creating additional revenue streams and fostering fandom.
2. Consumer Goods - Companies that offer desirable and unique freebies to consumers can generate brand loyalty and positive word-of-mouth advertising.
3. Marketing/advertising - Marketing agencies that create and execute unconventional and viral marketing tactics can set themselves apart from competitors and generate media attention for their clients.
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