Old-Fashion Heirloom Watches

The Alessi Dressed Collection Praises Classic Men's Watches

Alessi’s Dutch designer Macel Wanders brings back classic men's watches with an antiquated minimalism style that incorporates classic vintage aesthetic with modern technology and design.

A creative combination of traditional American craftsmanship and Japanese simplicity, the Dressed Collection amplifies beautifully vintage slim wristbands made of silver, gold, leather and black croc with a watch face that is stainless steel, elegant, uncluttered and number-free lending the focus to be on the clock’s hands.

Keeping track of the time in a never ending day of chores, to-do lists and meetings makes owning a watch a must. But in a culture where men don’t wear copious amounts of jewelry the way women do, these futuristic and classic men's watches are sleek, professional and the perfect modern accessory to any man’s wrist.

Antiquated Minimalism Watch Style
Combining vintage aesthetics with modern technology and design offers opportunities to disrupt the traditional watch industry with a new style.
Futuristic Men's Watches
Creating sleek and professional men's watches that incorporate modern technology can disrupt the traditional men's jewelry industry.
Uncluttered Watch Face Design
Offering watch faces that are number-free and allow the focus to be on the clock's hands offers opportunities to disrupt the traditional way of telling time.

Who This Affects Most

Watch Industry
Creating new watch designs with a unique combination of vintage and modern elements has the potential to disrupt the traditional watch industry.
Men's Jewelry Industry
Developing new men's watch designs that offer sleek and professional styles can disrupt the traditional men's jewelry industry.
Tech Accessory Industry
Offering modern technology in a classic and minimalist watch design has the opportunity to disrupt the traditional tech accessory industry.
SCORE
3.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 50%
Freshness 8%