Reebok and Aries Join Forces on a Classic Leather Sneaker
Amy Duong — January 20, 2024 — Art & Design
References: highsnobiety
Aries works together with Reebok as the two unveil a unique Classic Leather sneaker design that is inspired by the magical world. It nods to mystics and wizards as the shoe is defined by the classic tonal palette of both contributing brands. It is a mystic shoe that is made from old traditions and meets the design standards of today's culture.
Founder of Aries Sofia Prantera explains “The idea was to directly replicate our Aries brand colors of aqua green and gold whilst keeping the aqua shade as close to the perfect white version of the Classic as possible. Mystical gold elements were added by holding a seance session in our studio and asking a medium to conjure an ancient wizard to guide us on the graphics and special effects. The result was true magic and the shoes materialized as a blend of Aries Classicism for Reebok Classic.”
Image Credit: Aries
Founder of Aries Sofia Prantera explains “The idea was to directly replicate our Aries brand colors of aqua green and gold whilst keeping the aqua shade as close to the perfect white version of the Classic as possible. Mystical gold elements were added by holding a seance session in our studio and asking a medium to conjure an ancient wizard to guide us on the graphics and special effects. The result was true magic and the shoes materialized as a blend of Aries Classicism for Reebok Classic.”
Image Credit: Aries
Trend Themes
1. Mystic-inspired Sneaker Designs - Aries and Reebok collaborate on a Classic Leather sneaker that pays homage to the magical world, incorporating mystic elements and a classic tonal palette.
2. Blending Tradition and Contemporary Design - Aries and Reebok fuse old traditions with modern design standards in the creation of a unique Classic Leather sneaker that captures the essence of today's culture.
3. Seance-inspired Creative Process - Aries takes an unconventional approach by holding a seance session to conjure an ancient wizard, resulting in true magic and the materialization of a one-of-a-kind sneaker design.
Industry Implications
1. Fashion - The fashion industry can explore opportunities to incorporate mystical elements and blend traditional design with modern aesthetics in their footwear offerings.
2. Sportswear - Sportswear brands can leverage collaborations and take inspiration from unconventional creative processes to create standout sneaker designs that appeal to a broader consumer base.
3. Art and Design - Artists and designers can find inspiration in mystic aesthetics and experiment with unconventional creative techniques to produce captivating and unique pieces of footwear.
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