The Clark&Kent Business Cards Are Shaped Like Phone-Booths
Vivian Lau — June 16, 2012 — Art & Design
References: adsoftheworld & laughingsquid
The design of the contact card has stayed relatively standard over the years for simplicity's sake, but the Clark&Kent business cards are breaking the conventional commercial mould.
Ad agency Clark&Kent houses their headquarters in a phone booth in New York. In order to highlight this abnormality, their business cards are modelled after their odd homebase, as pop-up phone booths themselves. Anyone handed this card may be confused at the design at first, but will quickly learn the backstory behind it -- effectively engraining the company into their memory.
In this case, the business card is not only a conversation starter, but also serves as an important keepsake that can stand out amongst less impressive contacts.
Ad agency Clark&Kent houses their headquarters in a phone booth in New York. In order to highlight this abnormality, their business cards are modelled after their odd homebase, as pop-up phone booths themselves. Anyone handed this card may be confused at the design at first, but will quickly learn the backstory behind it -- effectively engraining the company into their memory.
In this case, the business card is not only a conversation starter, but also serves as an important keepsake that can stand out amongst less impressive contacts.
Trend Themes
1. Interactive Business Cards - The use of unique and interactive designs for business cards can create a memorable and engaging experience for recipients.
2. Brand Storytelling - Incorporating the company's backstory or unique elements into business card designs can help establish a strong brand identity and leave a lasting impression on potential clients or partners.
3. Personalized Marketing - Using customized business cards that reflect the company's individuality and unconventional approach can be an effective strategy for targeting specific audiences and attracting attention.
Industry Implications
1. Printing and Graphic Design - The printing and graphic design industry can benefit from the demand for unique and creative business cards, providing innovative printing techniques and design solutions.
2. Advertising and Marketing - Advertising and marketing agencies can explore the use of unconventional business card designs as a way to promote their own creativity and differentiate themselves from competitors.
3. Event Planning and Networking - Event planning and networking industries can utilize interactive business cards to enhance attendee experiences and create memorable connections at events and conferences.
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