Claramunt Olive Oil Packaging Embodies the Image of a Work of Art
Amelia Roblin — April 24, 2013 — Marketing
References: isabelcabello & packagingoftheworld
How does one best communicate the great quality and value of a consumable product? Well, Claramunt Olive Oil packaging employs an intelligent and unique strategy that likens each vessel to an artistic masterpiece. The Isabel Cabello Studio took the four varieties of extra virgin olive oil and branded them with unique graphics that are significantly more expressive than what you're accustomed to seeing.
Inspired by a different famous Spanish painter, each bottle is primed as a white canvas and comes to feature evocative brushstrokes, forms and colors. Every one of them is likened to an elaborately framed painting so that the consumer understands the symbolic strategy. Claramunt Olive Oil packaging consists of four flasks, held together in an opulent base that looks like a segment of a gilded frame.
Inspired by a different famous Spanish painter, each bottle is primed as a white canvas and comes to feature evocative brushstrokes, forms and colors. Every one of them is likened to an elaborately framed painting so that the consumer understands the symbolic strategy. Claramunt Olive Oil packaging consists of four flasks, held together in an opulent base that looks like a segment of a gilded frame.
Trend Themes
1. Artistic Packaging Design - The Claramunt Olive Oil packaging exemplifies how incorporating art-inspired designs can enhance the perception and value of a product.
2. Expressive Graphics - The use of unique and expressive graphics on the Claramunt Olive Oil bottles showcases the potential for brands to captivate consumers through visually striking designs.
3. Symbolic Branding - By likening each bottle of Claramunt Olive Oil to an elaborate framed painting, there is an opportunity for brands to create symbolic connections and evoke emotions in consumers.
Industry Implications
1. Food and Beverage Packaging - The Claramunt Olive Oil packaging highlights the potential for innovative and visually appealing packaging designs in the food and beverage industry.
2. Art and Design - The Claramunt Olive Oil packaging demonstrates how the art and design industry can collaborate with brands to create unique and visually stunning product packaging.
3. Consumer Goods - The Claramunt Olive Oil packaging showcases the potential for consumer goods companies to differentiate themselves and enhance brand perception through creative and artistic packaging designs.
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