The Cartier Millenaire is a Clamshell Phone Design with a Luxury Finish
Michael Hemsworth — February 1, 2016 — Art & Design
References: behance.net & yankodesign
Focused on an upscale lifestyle, the Cartier Millenaire is a clamshell phone that looks almost nothing like any other phone on the market. A conceptual smartphone design by Faisal Semari, the Cartier Millenaire takes on the aesthetic of a rock to be easily held in hand and ergonomically used.
Modern brands are no longer sticking to traditional product verticals by making just one of kind of product, but are instead focusing on a variety of different products. While the Cartier Millenaire smartphone is conceptual, it speaks to a broader notion of how brands are evolving.
With the number of affluent consumers rising and many looking for ways to support their preference for luxury, brands are satisfying this demand with products that are more lifestyle-oriented.
Modern brands are no longer sticking to traditional product verticals by making just one of kind of product, but are instead focusing on a variety of different products. While the Cartier Millenaire smartphone is conceptual, it speaks to a broader notion of how brands are evolving.
With the number of affluent consumers rising and many looking for ways to support their preference for luxury, brands are satisfying this demand with products that are more lifestyle-oriented.
Trend Themes
1. Upscale Lifestyle Products - The Cartier Millenaire smartphone demonstrates how brands are expanding beyond traditional products and incorporating luxury into different areas of the market.
2. Conceptual Smartphone Designs - The Cartier Millenaire's unique clamshell design showcases the potential for innovative and unconventional smartphone designs that appeal to niche markets.
3. Lifestyle-oriented Luxury Products - Luxury brands are catering to affluent consumers by creating lifestyle-oriented products that align with their preferences and showcase their status.
Industry Implications
1. Luxury Goods - Luxury brands like Cartier are pioneering the integration of luxury into new and unexpected product categories.
2. Smartphone Manufacturing - The success of unique and luxury-focused smartphone designs like the Cartier Millenaire opens up opportunities for smartphone manufacturers to explore unconventional designs and cater to niche markets.
3. Affluent Consumer Market - The growing number of affluent consumers presents a lucrative market for industries to develop and offer highly desirable luxury products that align with their preferences.
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