True to its Form, the Clampersand Provides More than You'd Expect
Amelia Roblin — November 20, 2013 — Art & Design
References: handeyesupply & core77
Functionally speaking, the Clampersand might be a just a vice; aesthetically speaking, the Clampersand is so much more than a vice! The word "and" is completely relevant to this design, for the object is itself a symbol of the term that suggests that there is more to come...
Illustrator Tony Ruth first came up with the concept of adding the letters "cl" to the beginning of "ampersand," essentially creating a humorous typographical pun. Hand-Eye Supply now sells the clever textual tool, which is manufactured of cast aluminum by Lunchbreath's design. The user is invited to "punctuate" his projects and enhance storage systems with this additional bookend. The Adjustable Clampersand opens up to three inches and can bring extra emphasis to unexpected areas of your home and office.
Illustrator Tony Ruth first came up with the concept of adding the letters "cl" to the beginning of "ampersand," essentially creating a humorous typographical pun. Hand-Eye Supply now sells the clever textual tool, which is manufactured of cast aluminum by Lunchbreath's design. The user is invited to "punctuate" his projects and enhance storage systems with this additional bookend. The Adjustable Clampersand opens up to three inches and can bring extra emphasis to unexpected areas of your home and office.
Trend Themes
1. Humorous Typographical Puns - The Clampersand showcases the potential for products that incorporate clever wordplay and typographic humor.
2. Functional Aesthetics - The Clampersand demonstrates the demand for products that not only perform a practical function but also enhance the visual appeal of the space.
3. Customizable Storage Solutions - The Adjustable Clampersand highlights the opportunity for products that offer adjustable features to meet specific storage needs.
Industry Implications
1. Home Decor - The Clampersand appeals to the home decor industry by combining practicality with clever typography, creating unique decorative accents.
2. Office Supplies - The Adjustable Clampersand presents an innovative addition to the office supplies industry, offering a playful twist on traditional office organization tools.
3. Novelty Gift - The Clampersand positions itself in the novelty gift market, appealing to individuals seeking quirky and humorous products for gifting purposes.
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