The CIRE 'Cage' Campaign Captures a Major Social Issue
Amelia Roblin — December 15, 2010 — Marketing
References: tbwa.es & adsoftheworld
It's a touchy subject for many, but this CIRE 'Cage' campaign quite literally points to a flaw in society's ability to allow second chances. The Center for the Reintegration of Prisoners knows all too well that even detainees who have served their time on the inside often feel incarcerated within the community.
Bringing attention to an overlooked group of of people, the CIRE 'Cage' campaign by TBWA\ Barcelona places a former prisoner in a vulnerable position, inciting sympathy for the purpose of a cause that few on the outside think twice about.
Bringing attention to an overlooked group of of people, the CIRE 'Cage' campaign by TBWA\ Barcelona places a former prisoner in a vulnerable position, inciting sympathy for the purpose of a cause that few on the outside think twice about.
Trend Themes
1. Prisoner Reintegration - New innovations in counseling, employment services and education for former prisoners, to break the cycle of recidivism.
2. Social Advocacy Marketing - A growing trend where brands tackle major social issues with awareness campaigns, to change perceptions and help vulnerable groups.
3. Community Integration Programs - New initiatives at the city level that work to increase social cohesion and build more inclusive communities.
Industry Implications
1. Social Services - Opportunities for providers to rethink how they serve former prisoners, and offer more personalized and innovative solutions.
2. Marketing and PR - A growing business opportunity for consultancies and agencies, that work with clients to create social advocacy campaigns.
3. Nonprofits and Government - Opportunities for governments and nonprofits to collaborate on prisoner reintegration initiatives, to bring about positive social change.
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