Smokeasies Pop Up In NYC
Going Like Sixty — December 2, 2008 — Eco
References: nypost
When the midnight hour strikes in NYC, glow sticks magically begin to appear. Where the beautiful people gather, Kentucky’s addictive little magic leaf, demon tobacco, starts to gnaw at the yellow fingers of the rich and powerful. Cigarette smoking is banned in the Big Apple, but proving once again that the chemical is more powerful than Hizzoner, hot clubs are starting to put ashtrays out when the late night crowd arrives, and even offering up the classic cigarette girl again. When the martini’s are $19 a pop, seems a little fine from the city is just the cost of doing business.
Trend Themes
1. Smokeasies - Establishing hidden smoking lounges in major cities presents an opportunity for trendy nightclubs and bars to attract customers and monetize a niche market.
2. Reviving Cigarette Culture - Restoring the old-fashioned cigarette girl concept in upscale establishments can create a unique and nostalgic experience for patrons while capitalizing on the allure of vintage aesthetics.
3. Resisting Smoking Bans - Promoting smoking-friendly environments in defiance of local or national smoking regulations can tap into a rebellious spirit and appeal to a certain customer segment seeking nonconformist experiences.
Industry Implications
1. Nightlife Entertainment - Incubating secret smoking lounges within nightclubs and bars can inject novelty and exclusivity into the industry, attracting patrons looking for unique experiences.
2. Hospitality Services - Reintroducing cigarette girls in upscale establishments can add an element of nostalgia and sophistication, enhancing the overall hospitality experience and differentiating the business.
3. Legal Advocacy - Assisting businesses in navigating smoking regulations and potentially challenging smoking bans can create opportunities for legal professionals to serve establishments aiming to cater to smoking enthusiasts.
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