These Chuck Taylors are Inspired by the Beaches of Brazil
Mishal Omar — August 11, 2016 — Fashion
Converse does not tend to stray too far from the classic design of its Chuck Taylors, but its 'Open Knit' shoes are definitely a drastic shift from the brand's normal style.
The Open Knit Chuck Taylors collection offer two different shoes -- a high-top and the standard design -- each of which has a knitted exterior. The purpose of this knit fabric is to keep the user's feet cool, a feature that is not addressed in other types of Chuck Taylor shoes. The brand took inspiration from this year's Olympics and chose to design the shoes with the beaches of Rio in mind. The resulting sneakers are either an ocean blue color or a seaweed green.
These shoes are perfect for people who enjoy the style of Chuck Taylors but would like to wear shoes that are more appropriate for the summer.
The Open Knit Chuck Taylors collection offer two different shoes -- a high-top and the standard design -- each of which has a knitted exterior. The purpose of this knit fabric is to keep the user's feet cool, a feature that is not addressed in other types of Chuck Taylor shoes. The brand took inspiration from this year's Olympics and chose to design the shoes with the beaches of Rio in mind. The resulting sneakers are either an ocean blue color or a seaweed green.
These shoes are perfect for people who enjoy the style of Chuck Taylors but would like to wear shoes that are more appropriate for the summer.
Trend Themes
1. Open Knit Shoes - The knitted exterior of Converse's Open Knit Chuck Taylors offers a disruptive innovation opportunity for footwear brands looking to provide more breathable and cool options for summer.
2. Beach-inspired Sneakers - The beach-inspired design of Converse's Open Knit Chuck Taylors presents a disruptive innovation opportunity for brands to explore unique and themed shoe collections that cater to different locations and experiences.
3. Cool and Breathable Footwear - The adaptive knit fabric used in the Open Knit Chuck Taylors opens up possibilities for other industries, such as athletic wear and outdoor gear, to incorporate similar technologies in their products for enhanced comfort and performance.
Industry Implications
1. Footwear - The Open Knit Chuck Taylors collection introduces a disruptive innovation opportunity for the footwear industry to explore more breathable and unique designs for shoes, especially during hot weather seasons.
2. Fashion - The beach-inspired aesthetics of the Open Knit Chuck Taylors offer an opportunity for the fashion industry to incorporate themed footwear into their collections, catering to consumers looking for stylish and on-trend pieces.
3. Athletic Apparel - The cool and breathable features of the Open Knit Chuck Taylors present a disruptive innovation opportunity for athletic apparel brands to develop more comfortable and performance-driven products for athletes and active individuals.
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