The Chuck Taylor II Has Introduced Holiday-Inspired Colorways
Christopher Magsambol — October 6, 2015 — Fashion
References: footwearnews & sneakernews
The world's most famous sneaker is undoubtably the Chuck Taylor, and its successor, the Chuck Taylor II continues to follow in its footsteps. Although recreating the iconic sneaker was a huge risk for Converse, the classic silhouette has been maintained and a slightly upgraded, modern shoe was achieved.
Recently, Converse has unveiled the aptly named 'Holiday Collection,' featuring two new colorways to the Chuck Taylor II collection. The 'Thunder' colorway is a dark gray palette that provides an ominous look. The 'Bordeaux,' is the dark red version, that has a warm, deep burgundy finish. Both are appropriate colors for the upcoming holidays and provide a tasteful update to the signature sneaker. The holiday collection will continue the Chuck Taylor II's tradition of comfort with a non-slip tongue and Lunarlon cushioning.
Recently, Converse has unveiled the aptly named 'Holiday Collection,' featuring two new colorways to the Chuck Taylor II collection. The 'Thunder' colorway is a dark gray palette that provides an ominous look. The 'Bordeaux,' is the dark red version, that has a warm, deep burgundy finish. Both are appropriate colors for the upcoming holidays and provide a tasteful update to the signature sneaker. The holiday collection will continue the Chuck Taylor II's tradition of comfort with a non-slip tongue and Lunarlon cushioning.
Trend Themes
1. Seasonal Colorway Sneakers - Opportunity for other sneaker brands to release limited edition colorways for various holidays and special occasions.
2. Upgraded Classic Silhouettes - Opportunity for brands to update iconic designs with modern technology to provide a fresh, updated look.
3. Holiday Collection Releasing - Brands can release limited time holiday collections as a means to generate excitement and increase revenue.
Industry Implications
1. Footwear Industry - The footwear industry can leverage seasonal collections and technology to stay ahead of customer preferences.
2. Fashion Industry - Fashion industry can release limited edition collections with seasonal colorways to generate buzz and demand.
3. Technology Industry - Technology industry can partner with footwear brands to provide innovative cushioning and support technology in footwear.
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