Zenith and SJX Deliver New Chronomaster Revival 'Poker Chip'
Niko Pajkovic — November 22, 2021 — Fashion
References: watchesbysjx & hiconsumption
Luxury Swiss watchmaker Zenith has teamed up with the popular online watch magazine SJX Watches to create the Chronomaster Revival 'Poker Chip.' The collaborative timepiece pays homage to the El Primero G383, a popular model in the '60s and '70s that delivered a blocked black, white, and gold layout that resembled the design of a poker chip.
The new chronograph borrows the poker-chip-like layout of the G383 (hence its name) while modernizing a variety of its features. Here, the watch's dial is delivered in a dark grey rendering that sits atop matte black segments with green Super-LumiNova patterns. As a result, the watch's poker chip motif glows in the dark, giving it a distinctly contemporary feel.
Other notable features of the Chronomaster Revival 'Poker Chip' include a domed sapphire crystal, a micro-blasted titanium construction, and a wear-resistant case.
Image Credit: Zenith
The new chronograph borrows the poker-chip-like layout of the G383 (hence its name) while modernizing a variety of its features. Here, the watch's dial is delivered in a dark grey rendering that sits atop matte black segments with green Super-LumiNova patterns. As a result, the watch's poker chip motif glows in the dark, giving it a distinctly contemporary feel.
Other notable features of the Chronomaster Revival 'Poker Chip' include a domed sapphire crystal, a micro-blasted titanium construction, and a wear-resistant case.
Image Credit: Zenith
Trend Themes
1. Luxury Poker-inspired Timepieces - The trend for luxury timepieces with a poker-inspired design presents an opportunity for luxury watch brands to collaborate with niche watch publications for unique, themed designs.
2. Modernized Classic Timepieces - Modernization of classic watch models offers the potential opportunity for established watch brands to introduce new, contemporary versions of popular models.
3. Luxe Design with High Functionality - The trend for pairing luxurious design with high functionality presents the opportunity for luxury watch brands to create and market sophisticated timepieces with updated features.
Industry Implications
1. Luxury Watch Brands - Luxury watch brands can capitalize on these trends to produce unique, high-end timepieces that appeal to their target market.
2. Niche Watch Publications - Niche watch publications have a unique opportunity to collaborate with luxury watch brands to produce exclusive, themed designs for collectors and enthusiasts.
3. Retail and E-commerce - Retailers and e-commerce platforms can leverage these trends to offer a wider variety of luxury timepieces that cater to consumers interested in both functionality and design.
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