CHRONEXT Unveils $2.6 Million Countdown Calendar for Watch Collectors
Niko Pajkovic — November 30, 2021 — Fashion
CHRONEXT, a luxury watch marketplace, has launched a new Advent calendar for 2021, expanding on last year's 2020 edition.
Made from premium wood material and coated with black piano lacquer, the calendar provides an instant sense of luxury and sophistication. In terms of features, it delivers 24 illuminated doors that conceal a variety of expensive timepieces, which have been curated by the company to appeal to serious collectors. These include a rose gold A. Lange & Söhne Zeitwerk mechanical wristwatch, a limited-edition Audemars Piguet Royal Oak Black Panther, and a Rolex Cosmograph Daytona Leopard.
In addition to these showcase models, the calendar also contains watches from brands such as Patek Phillipe, Audemars Piguet, and more. Priced at $2.6 million, this one-of-a-kind piece was constructed for an elite collector.
Image Credit: Chronext
Made from premium wood material and coated with black piano lacquer, the calendar provides an instant sense of luxury and sophistication. In terms of features, it delivers 24 illuminated doors that conceal a variety of expensive timepieces, which have been curated by the company to appeal to serious collectors. These include a rose gold A. Lange & Söhne Zeitwerk mechanical wristwatch, a limited-edition Audemars Piguet Royal Oak Black Panther, and a Rolex Cosmograph Daytona Leopard.
In addition to these showcase models, the calendar also contains watches from brands such as Patek Phillipe, Audemars Piguet, and more. Priced at $2.6 million, this one-of-a-kind piece was constructed for an elite collector.
Image Credit: Chronext
Trend Themes
1. Luxury Advent Calendars - More luxury brands could release their own versions of high-end advent calendars, featuring bespoke products that cater to serious collectors.
2. Curated Product Showcases - Other luxury marketplaces and retailers could follow CHRONEXT's lead by offering curated product showcases for high-end collectors, available for a limited time and at a premium price.
3. Limited-edition Premium Products - Luxury brands may start to produce limited-edition versions of their products, with exclusive designs or features, to appeal to high-end collectors seeking unique pieces.
Industry Implications
1. Luxury Goods - The luxury goods industry could create new revenue streams by offering premium, one-of-a-kind products for serious collectors.
2. E-commerce - E-commerce platforms could expand their offerings to include high-end, limited-edition products, with customized marketing strategies targeting the ultra-rich and collectors.
3. Watchmaking - The watchmaking industry could benefit from creating bespoke timepieces for high-end collectors, offering unique designs or materials that cater to their tastes and preferences.
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