Jeremy Gutsche — December 1, 2006 — Autos
References: neatorama
If you're not getting enough attention in your pimped ride, why not chrome it up? In this gallery, you can see a Chrome Benz, Chrome BMW, Chrome Audi and Chrome Jag. I'm sure they don't reflect too much light at all...
If a chrome paint job isn't expensive enough for you, you might want to use gold, like this gold plated Porsche.
Implications - Individuality is highly idealized in capitalist societies. As such, consumers are more willing to pay higher premiums on items marketed as one-of-a-kind. Corporations looking to raise the price points of their items will find it much easier to do so if they advertise their products as exclusive.
If a chrome paint job isn't expensive enough for you, you might want to use gold, like this gold plated Porsche.
Implications - Individuality is highly idealized in capitalist societies. As such, consumers are more willing to pay higher premiums on items marketed as one-of-a-kind. Corporations looking to raise the price points of their items will find it much easier to do so if they advertise their products as exclusive.
Trend Themes
1. Chrome Cars - Opportunity for automotive companies to offer customized chrome paint jobs to cater to customers' desire for attention-grabbing vehicles.
2. Gold Plated Cars - Luxury car manufacturers can tap into the demand for exclusive and extravagant vehicles by offering gold plated options.
3. Individuality Marketing - Companies can capitalize on consumers' desire for unique and personalized products by promoting individuality in their advertising campaigns.
Industry Implications
1. Automotive Industry - Automotive companies can explore customizing options like chrome paint jobs to attract customers seeking distinctive vehicles.
2. Luxury Goods Industry - Luxury car manufacturers can expand their offerings to include gold plated cars, catering to affluent consumers looking for exclusive and opulent vehicles.
3. Advertising Industry - Marketing agencies can assist companies in promoting individuality and personalized experiences to attract consumers who value uniqueness.
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