This Christophe Robin Scrub Was Formulated for the Hair
Mishal Omar — June 22, 2017 — Marketing
References: us.christophe-robin & sephora
This Christophe Robin scrub is created for people with sensitive and/or oily scalps and hair types, and seeks to enhance the appearance and texture of hair.
Called the Cleansing Purifying Scrub, the product is based in sea salt that helps to exfoliate the scalp when it is massaged into it. The sea salt is able to relieve any itchiness that the user may have to deal with, as well as remove the buildup of hair products and sebum on the scalp. The product claims to purify, moisturize, soothe and cleanse all at the same time, and on top of sea salt it contains ingredients like sweet almond oil and tree moss.
This Christophe Robin scrub would be well-suited as a treatment for those who use a lot of hair products throughout the week.
Called the Cleansing Purifying Scrub, the product is based in sea salt that helps to exfoliate the scalp when it is massaged into it. The sea salt is able to relieve any itchiness that the user may have to deal with, as well as remove the buildup of hair products and sebum on the scalp. The product claims to purify, moisturize, soothe and cleanse all at the same time, and on top of sea salt it contains ingredients like sweet almond oil and tree moss.
This Christophe Robin scrub would be well-suited as a treatment for those who use a lot of hair products throughout the week.
Trend Themes
1. Sea Salt-based Products - There is an opportunity for innovative product formulations using sea salt as a key ingredient for exfoliating and cleansing purposes.
2. Scalp Exfoliation - Scalp exfoliation products offer the potential for disruption in the hair care market by addressing specific scalp concerns and promoting overall hair health.
3. Multi-functional Hair Care - The development of hair care products that offer multiple benefits, such as purifying, moisturizing, and soothing, provides an opportunity for disruptive innovation in the industry.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the incorporation of sea salt-based ingredients in their product lines to cater to consumer demand for natural and effective scalp care solutions.
2. Hair Care - The hair care industry can leverage scalp exfoliation products to address various scalp concerns and differentiate their offerings from competitors.
3. Natural and Organic Products - The natural and organic products industry can capitalize on the trend of multi-functional hair care by developing innovative and eco-friendly formulations that provide a range of benefits to consumers.
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