Boats Christened with Champagne Get a Taste of Their Own Medicine
Laura McQuarrie — May 3, 2014 — Marketing
References: die-rache & creativecriminals
It's been a longstanding tradition for boats to be christened with champagne, which means there are a lot of champagne bottles that have been broken throughout history and their precious contents wasted—and champagne is not all that happy about it.
With 'Revenge of the Champagne,' Germany's leading champagne retailer Hanseatisches Wein und Sekt Kontor gave the bubbly drink the chance to fight back by bringing out the guns in a big way.
A giant bottle battle was initiated, which involved having world's largest Pommery bottle christened with a boat, instead of the other way around. A large audience was invited to the watch the live boat smashing event and all the while, guests celebrated by sipping champagne and enjoyed the sweet, sweet taste of revenge.
With 'Revenge of the Champagne,' Germany's leading champagne retailer Hanseatisches Wein und Sekt Kontor gave the bubbly drink the chance to fight back by bringing out the guns in a big way.
A giant bottle battle was initiated, which involved having world's largest Pommery bottle christened with a boat, instead of the other way around. A large audience was invited to the watch the live boat smashing event and all the while, guests celebrated by sipping champagne and enjoyed the sweet, sweet taste of revenge.
Trend Themes
1. Champagne Innovations - Exploring new ways to celebrate with champagne, such as using it as a creative element in events and experiences.
2. Sustainable Champagne Solutions - Developing environmentally-friendly alternatives to traditional champagne christening rituals to reduce waste and ecological impact.
3. Interactive Engagement Experiences - Creating interactive and immersive experiences that allow participants to actively engage with products, like the live boat smashing event.
Industry Implications
1. Beverage - The beverage industry can explore innovative packaging and presentation concepts that create unique experiences for consumers.
2. Event Planning - Event planners can capitalize on the trend by incorporating interactive and engaging experiences that make use of traditional elements in new and exciting ways.
3. Sustainability - The sustainability industry can develop eco-friendly alternatives and solutions for traditional rituals and practices that generate waste, like champagne christening ceremonies.
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