Send a Loving and Sweet Message and Gift While Traveling
Marissa Liu — February 28, 2010 — World
References: chocolatfactory & ruizcompany
I love getting postcards-it's like getting a present in the form of a hand-written message. My favorite postcards are usually from fun, sunny, jealousy-inducing beach destinations but if I ever received one of these chocolate postcards designed by Ruiz + Company for Chocolat Factory, they would quickly shoot to the top of that list.
We aren't sure if the different locations have unique and varying flavours, but we can be sure that anyone would be pleasantly surprised to find chocolate postcards in their mail box.
We aren't sure if the different locations have unique and varying flavours, but we can be sure that anyone would be pleasantly surprised to find chocolate postcards in their mail box.
Trend Themes
1. Edible Messages - The concept of edible postcards opens up opportunities for personalized messages combined with a tasty treat, disrupting the traditional greeting card industry.
2. Interactive Gifts - Combining the experience of receiving a postcard with the enjoyment of indulging in chocolate creates an interactive gift trend, presenting disruptive innovation opportunities in the gifting industry.
3. Destination-inspired Flavors - Exploring the possibility of creating unique flavors for different locations on postcards introduces a new dimension to the confectionery industry, allowing for customized taste experiences.
Industry Implications
1. Greeting Card - The concept of edible postcards poses a disruptive innovation opportunity for the greeting card industry, offering a new and tasty way to deliver personalized messages.
2. Gift - The combination of a postcard and chocolate creates an interactive gift trend, presenting disruptive innovation opportunities in the gift industry to enhance customer experiences.
3. Confectionery - Creating destination-inspired flavors for postcards brings disruptive innovation opportunities for the confectionery industry, allowing for unique and customized taste experiences.
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