This Chocolate Set Makes an Excellent Gift for Valentine's Day
Mishal Omar — February 9, 2017 — Marketing
References: bottegalouie
The gourmet dessert brand Bottega Louie is offering a box of chocolate hearts for consumers to gift their loved ones on Valentine's Day.
The chocolate hearts are offered in a box of twenty and come at a relatively high cost, but their indulgent ingredients and vibrant appearance make them worth it. The outside of the chocolates are made from a smooth white chocolate, while their insides are filled with chocolate ganache in varying flavors. These flavors include kalamansi (a citrus fruit), strawberry, coffee almond and a salted caramel. There are four different rich colors that the chocolate hearts are featured in, including a yellow, a deep purple, an orange and a red.
Bottega Louie's creation of luxury chocolates specifically for Valentine's Day ensures that the brand is able to stay on top of market patterns.
The chocolate hearts are offered in a box of twenty and come at a relatively high cost, but their indulgent ingredients and vibrant appearance make them worth it. The outside of the chocolates are made from a smooth white chocolate, while their insides are filled with chocolate ganache in varying flavors. These flavors include kalamansi (a citrus fruit), strawberry, coffee almond and a salted caramel. There are four different rich colors that the chocolate hearts are featured in, including a yellow, a deep purple, an orange and a red.
Bottega Louie's creation of luxury chocolates specifically for Valentine's Day ensures that the brand is able to stay on top of market patterns.
Trend Themes
1. Luxury Valentine's Day Chocolates - Bottega Louie offers a box of twenty premium white chocolate hearts with various flavors and colors, establishing a trend for luxury Valentine's Day chocolates.
2. Artisanal Chocolate Boxes - The popularity of special edition chocolate boxes, like Bottega Louie's multicolored white chocolate hearts, emphasize the trend for artisanal, gourmet chocolates.
3. Innovative Chocolate Fillings - The diverse and creative flavors of chocolate ganaches, like kalamansi, coffee almond, and salted caramel, pave the way for innovative chocolate fillings in the candy industry.
Industry Implications
1. Artisanal Candy Industry - The artisanal candy industry has the opportunity to capitalize on consumers' growing interest in unique and visually appealing chocolate gifts, such as Bottega Louie's multicolored white chocolate hearts.
2. Premium Gift Industry - The trend for luxury Valentine's Day chocolates presents an opportunity for businesses in the premium gift industry to offer similar lavish and indulgent products.
3. Confectionery Industry - Bottega Louie's creation of innovative flavor combinations for their chocolates highlights the opportunity for further innovation and experimentation in the confectionery industry.
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