The Chloe Fall 2010 Campaign Appeals to the Modern Day Woman
Zoe Badley — July 13, 2010 — Fashion
References: chloe & fashiongonerogue
I absolutely love seeing a woman who is completely busy, but completely chic from head-to-toe. The Chloe Fall 2010 Campaign embodies that city slicker and fashion model Raquel Zimmermann makes the whole thing look effortless -- just the way it should be done.
The label's fall advertisements really appeal to the modern day women with its signature elegant fashion pieces and of course, the drool-worthy Chloe bag. Be sure to check out the gallery for more shots by photographer Inez van Lamsweerde and Vinoodh Matadin.
The label's fall advertisements really appeal to the modern day women with its signature elegant fashion pieces and of course, the drool-worthy Chloe bag. Be sure to check out the gallery for more shots by photographer Inez van Lamsweerde and Vinoodh Matadin.
Trend Themes
1. Effortless Chic Fashion - Opportunity to create clothing and accessories that are both stylish and practical for busy women.
2. City Slicker Style - Opportunity to design fashion pieces that are both sophisticated and versatile for urban environments.
3. Pictorial Ad Campaigns - Opportunity to create visually stunning advertisements that tell a story and appeal to modern day women.
Industry Implications
1. Fashion Industry - Opportunity to design and sell clothing and accessories that cater to the needs of busy, modern women.
2. Photography Industry - Opportunity to specialize in pictorial ad campaigns that showcase a brand's products and appeal to a target audience.
3. Marketing Industry - Opportunity to develop creative advertising strategies that incorporate visually appealing campaigns to target specific demographics.
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