These Puma Shoes Celebrate the Chinese Year of the Horse
Rahul Kalvapalle — May 2, 2014 — Fashion
References: news.puma & freshnessmag
Puma released the Puma Takumi 2014 'Year of the Horse' shoe in order to celebrate the Chinese Year of the Horse. These premium leather shoes, which pay homage to the Chinese zodiac system, feature faux horse hair on large portions of the upper. This gives the shoes a rugged elegance reminiscent of the beautiful animals.
The shoes come with a leather tongue tag embossed with the Chinese character denoting the word 'horse', as a nod to the Chinese Year of the Horse. The shoes come in either low or mid-cuff versions, and are available at select Puma retailers in brown and black colorway options.
The Puma Takumi 2014 'Year of the Horse' shoes are part of Puma's exclusive 'Made In Japan' program. They are an addition to the Puma Suede and Suede Mid 'Year of the Horse' shoes.
The shoes come with a leather tongue tag embossed with the Chinese character denoting the word 'horse', as a nod to the Chinese Year of the Horse. The shoes come in either low or mid-cuff versions, and are available at select Puma retailers in brown and black colorway options.
The Puma Takumi 2014 'Year of the Horse' shoes are part of Puma's exclusive 'Made In Japan' program. They are an addition to the Puma Suede and Suede Mid 'Year of the Horse' shoes.
Trend Themes
1. Chinese Zodiac-inspired Shoes - There is a growing trend in celebrating different cultures and events through unique and culturally-relevant shoe designs.
2. Faux Animal-inspired Shoes - There is a trend in using faux animal materials, such as faux horse hair, in shoe designs to create a unique and eye-catching look.
3. Limited Edition Shoe Collections - There is a trend in creating limited edition shoe collections that celebrate specific events or holidays, giving consumers a sense of exclusivity and uniqueness.
Industry Implications
1. Fashion Industry - Fashion designers and retailers have an opportunity to create culturally-relevant and unique shoe designs that cater to different events and cultures.
2. Retail Industry - Retailers can take advantage of limited edition shoe collections by marketing them as unique and exclusive products that cater to a certain demographic.
3. E-commerce Industry - E-commerce retailers have an opportunity to reach a wider audience with their limited edition shoe collections, allowing consumers from all over the world to have access to unique and culturally-relevant shoe designs.
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