Nike's Chinese New Year Collection Spotlights the Zodiac Animals
References: nike & highsnobiety
Nike recently introduced its special Chinese New Year collection for 2019, celebrating the Year of the Pig. The pig indicates the last zodiac animal of the Chinese lunar calendar. The capsule highlights special traditional patterning that references all 12 of the zodiac. Notably, the range utilizes a traditional Chinese patchwork practice entitled 'Bai Jia Yi.' There is also the infusion of classic geometric quilt designs that boast inspiration from the 12 different animals alongside a mosaic detail.
A highlighting silhouette is the 'Air Max 98,' merging the signature 'What Te' pattern along with the Bai Jia Yi patterning. Additional footwear models in the latest Chinese New Year collection include the 'Air Jordan 12,' 'Chuck Taylors,' 'Kyrie 5,' 'Zoom Pegasus Turbo,' and 'Air Max 270.'
A highlighting silhouette is the 'Air Max 98,' merging the signature 'What Te' pattern along with the Bai Jia Yi patterning. Additional footwear models in the latest Chinese New Year collection include the 'Air Jordan 12,' 'Chuck Taylors,' 'Kyrie 5,' 'Zoom Pegasus Turbo,' and 'Air Max 270.'
Trend Themes
1. Zodiac-inspired Fashion - Expanding on traditional patterns and designs in fashion to incorporate zodiac animal symbolism opens up an opportunity to create unique and meaningful apparel and accessories.
2. Cultural Celebrations in Branding - Highlighting cultural celebrations and festivals in branding, such as the Chinese New Year, creates a relatable and inclusive approach, connecting with customers on a personal level.
3. Craftsmanship in Footwear - Incorporating traditional techniques such as the Bai Jia Yi patchwork into the design of footwear creates an opportunity for unique and artisanal products.
Industry Implications
1. Fashion - Fashion companies can incorporate zodiac animal symbolism and cultural celebrations into their collections to appeal to customers who value meaning and symbolism in their fashion choices.
2. Branding - Incorporating cultural celebrations and festivals in branding creates a connection with customers and helps to convey inclusivity and cultural awareness.
3. Footwear - Incorporating traditional techniques and craftsmanship into the design of footwear creates an opportunity for unique and artisanal products that stand out in the market.
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