Justin Good — May 11, 2007 — Business
References: reuters
Finally, a cigarette that feels and looks like a cigarette but isn't bad for your health. A Hong Kong company called Golden Dragon Group is now marketing to smokers trying to quit what it is calling the "world's first 'electronic' cigarette." The e-cigarette is a battery powered, cigarette-shaped device that "delivers nicotine to inhalers in a bid to emulate actual smoking." It even emits vapor, so in many ways, it is like an actual smoking experience.
Currently, the cigarettes are being sold for "1600 Yuan ($208.00) apiece and are already available in China, Israel, Turkey, and a number of European countries", however, it is not yet available in the U.S.
On Trend Hunter, we've also seen smoke free nic sticks, but they're less gadgety.
Currently, the cigarettes are being sold for "1600 Yuan ($208.00) apiece and are already available in China, Israel, Turkey, and a number of European countries", however, it is not yet available in the U.S.
On Trend Hunter, we've also seen smoke free nic sticks, but they're less gadgety.
Trend Themes
1. Electronic Cigarettes - Disruptive innovation opportunity: Develop a more affordable and accessible version of the electronic cigarette for wider adoption.
2. Smoking Cessation Devices - Disruptive innovation opportunity: Create innovative smoking cessation devices that offer a unique and effective way for smokers to quit.
3. Vaporizing Technology - Disruptive innovation opportunity: Explore new applications for vaporizing technology beyond smoking, such as aromatherapy or medical treatments.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Introduce personalized health and wellness programs specifically designed for individuals trying to quit smoking.
2. Consumer Electronics - Disruptive innovation opportunity: Develop technologically advanced devices and accessories for electronic cigarettes to enhance the overall user experience.
3. Pharmaceutical - Disruptive innovation opportunity: Research and develop alternative nicotine delivery methods that are more effective and less harmful than traditional smoking.
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