MAGIC STICK Taps Utilitarianism and Art for Its SS19 Line
References: magicstick.stores.jp & hypebeast
MAGIC STICK is a contemporary brand from Tokyo and it recently released its Spring/Summer 2019 collection of incredibly chic outerwear staples. Provocatively dubbed 'N/A Not Applicable,' the latest drop is an experimentation in silhouette construction, material sourcing, and texture combinations.
There are a few noteworthy pieces in MAGIC STICK's Phase 1 drop ('N/A Not Applicable' has been reported to be a two-faceted launch). One of them is definitely the transcendentally inspired iridescent parka and vest. While the reflective material adequately softens the aesthetic of the chic outerwear silhouette, the utilitarian approach to tailoring and features definitely gives an agreeable juxtaposition. Another exceptionally stylish offering is the cropped retro jacket that boasts a triad of colors -- red, blue and black.
There are a few noteworthy pieces in MAGIC STICK's Phase 1 drop ('N/A Not Applicable' has been reported to be a two-faceted launch). One of them is definitely the transcendentally inspired iridescent parka and vest. While the reflective material adequately softens the aesthetic of the chic outerwear silhouette, the utilitarian approach to tailoring and features definitely gives an agreeable juxtaposition. Another exceptionally stylish offering is the cropped retro jacket that boasts a triad of colors -- red, blue and black.
Trend Themes
1. Utilitarian Approach to Tailoring - Opportunity for disruptive innovation in the fashion industry by incorporating utilitarian design elements into stylish outerwear.
2. Experimental Silhouette Construction - Opportunity for disruptive innovation by exploring unique and unconventional shapes and cuts for outerwear garments.
3. Iridescent and Reflective Materials - Opportunity for disruptive innovation in materials sourcing by incorporating iridescent and reflective fabrics into chic outerwear designs.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating utilitarian design elements into stylish outerwear.
2. Textiles - Opportunity for disruptive innovation in materials sourcing by incorporating iridescent and reflective fabrics into chic outerwear designs.
3. Design - Opportunity for disruptive innovation in the design industry by exploring unique and unconventional shapes and cuts for outerwear garments.
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