Chevrolet Looks to Ex-England Cricket Captain Michael Vaughan
Daniel Glover — March 30, 2010 — Autos
References: chevrolet
Ex-England cricket captain Michael Vaughan has created an artwork with a difference by hitting 5,000 cricket balls at a canvas to create a 16 x 5 metre painting promoting Chevrolet's new rule-changing car the Chevrolet Cruze.
Vaughan, who turned to contemporary art after retiring form international cricket, has been described as a cross between Jason Pollack and Damien Hirst and counts Piers Morgan and Lily Allen as celeb fans. His work can fetch as much as £25,000 at auction.
Vaughan, who turned to contemporary art after retiring form international cricket, has been described as a cross between Jason Pollack and Damien Hirst and counts Piers Morgan and Lily Allen as celeb fans. His work can fetch as much as £25,000 at auction.
Trend Themes
1. Cross-disciplinary Art - Exploring the fusion of sports and art, creating unique and visually captivating artworks.
2. Celebrity Art - Celebrities venturing into the art world, leveraging their status and fanbase to promote their creations.
3. Sports Marketing - Using sports-related events and influencers to promote products or services, attracting a wider audience.
Industry Implications
1. Art Market - This trend opens up potential for new collectors, investors, and art platforms to showcase and sell this type of art.
2. Automotive - Collaborating with artists to create unique promotional campaigns that blend art and product recognition, appealing to a broader consumer base.
3. Sports Entertainment - Creating opportunities for sports organizations, sponsors, and venues to collaborate with artists in order to enhance fan experiences and generate additional revenue streams.
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