The Popovy 'Chevaliere' Collection is a Haunting Fashion Display
Jordy E — April 6, 2012 — Art & Design
References: popovy-dolls & schonmagazine
Russian twin sister duo Elena and Ekaterina Popovy have put a new spin on the delivery of fashion in their 'Chevaliere' collection. Fusing their design and sculpting skills, the series presents ornate dolls that are both eerie and enticing at the same time. The project supports the idea of displaying collections via figurines rather than models, a notion that has yet to be accepted by the world's couturiers.
The Popovy Chevaliere series is incredibly detailed. Although the statues are short, they still manage to showcase some elegant pieces. A Victorian theme is also readily apparent as the lifelike caricatures feature tight corsets, veiled masks and exaggerated Marie-Antoinette-like hairdos.
The most notable aspect of this project is the idea of replacing the modeling industry. As this niche is frequently criticized for producing a culture prone to eating disorders, this alternative approach may be further endorsed in the future.
The Popovy Chevaliere series is incredibly detailed. Although the statues are short, they still manage to showcase some elegant pieces. A Victorian theme is also readily apparent as the lifelike caricatures feature tight corsets, veiled masks and exaggerated Marie-Antoinette-like hairdos.
The most notable aspect of this project is the idea of replacing the modeling industry. As this niche is frequently criticized for producing a culture prone to eating disorders, this alternative approach may be further endorsed in the future.
Trend Themes
1. Fashion Figurines - Creating ornate dolls that display fashion collections presents a disruptive innovation opportunity for the fashion industry.
2. Alternative Modeling - Replacing traditional models with figurines in fashion displays offers a disruptive innovation opportunity to address the criticisms of the modeling industry.
3. Elegant Dolls - Designing lifelike dolls with Victorian themes and intricate details presents a disruptive innovation opportunity for the doll industry.
Industry Implications
1. Fashion - The fashion industry can explore the use of fashion figurines as an alternative way to showcase collections and challenge traditional modeling.
2. Modeling - The modeling industry can consider the disruptive innovation opportunity of replacing models with figurines to address concerns about body image and eating disorders.
3. Doll - The doll industry can embrace the concept of designing elegant, Victorian-themed dolls that showcase intricate fashion designs.
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