Cherry Los Angeles & UNITED ARROWS & SONS Work on a Seasonal Capsule
References: store.united-arrows.co.jp & hypebeast
Contemporary streetwear purveyor Cherry Los Angeles partners up with UNITED ARROWS & SONS to deliver a cherry blossom fashion capsule that honors the highly anticipated spring event.
The range presents various clothing staples, adorned in vibrant and playful motifs. The capsule is essentially a love letter to Tokyo, as this message is frequently reinforced through design decisions. This is best exhibited through slogans like 'WE LOVE YOU' and 'Protect Your Cherry.' Another recurring stylistic element in the cherry blossom fashion collection is the tie-dye motif, as well as the playful illustration of the flower which adorns the front and back of t-shirts.
The Cherry Los Angeles x UNITED ARROWS & SONS Spring/Summer 2019 silhouettes will become available through a pop-up in Tokyo, Japan on April 6-7th.
The range presents various clothing staples, adorned in vibrant and playful motifs. The capsule is essentially a love letter to Tokyo, as this message is frequently reinforced through design decisions. This is best exhibited through slogans like 'WE LOVE YOU' and 'Protect Your Cherry.' Another recurring stylistic element in the cherry blossom fashion collection is the tie-dye motif, as well as the playful illustration of the flower which adorns the front and back of t-shirts.
The Cherry Los Angeles x UNITED ARROWS & SONS Spring/Summer 2019 silhouettes will become available through a pop-up in Tokyo, Japan on April 6-7th.
Trend Themes
1. Cherry Blossom Streetwear - The fashion industry can capitalize on playful motifs and tie-dye patterns that are centered around cherry blossom themes.
2. Localized Fashion Collaborations - Localized fashion collaborations can expand a brand into different markets and promote cultural exchange.
3. Pop-up Shops - Companies can gain greater visibility and improve brand awareness by utilizing short-term pop-up shops to promote limited edition products.
Industry Implications
1. Fashion - The fashion industry can incorporate cherry blossom motifs and localized collaborations to appeal to a wider audience.
2. Tourism - Cherry blossom festivals, along with local fashion collaborations, can increase tourism and appeal to visitors.
3. Retail - The retail industry can benefit from pop-up shops centered around limited edition collaborations as a way to drive traffic and increase sales.
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