Alessandra Ambrosio and Jesus Luz for Chenson Summer 2011
Kamal Musharbash — November 3, 2010 — Marketing
References: chenson.br & r1ma.blogspot
When one sees a red apple in an editorial, it is not necessarily depicting an Adam and Eve flashback, but for the Chenson summer 2011 campaign, two hot models join forces to bring this sinful and infamous apple to mainstream fashion. Shot by Fabio Bartelt, the photo shoot features a sizzling Alessandra Ambrosio and Jesus Luz posing with an endless supply of red apples.
The Chenson summer 2011 collection is a fun take on a classic story where forbidden fruits and curious desire mix to bring an unforgettable campaign.
The Chenson summer 2011 collection is a fun take on a classic story where forbidden fruits and curious desire mix to bring an unforgettable campaign.
Trend Themes
1. Fruit-themed Fashion - Opportunity to create unique and playful clothing and accessories inspired by fruits.
2. Celebrity Endorsements in Fashion - Collaborating with popular celebrities to promote fashion brands and collections.
3. Photography as Fashion Trend - Integrating photography into fashion campaigns to create visually captivating images.
Industry Implications
1. Fashion - Using fruit-inspired designs to create innovative and eye-catching clothing and accessories.
2. Advertising and Marketing - Utilizing celebrity endorsements to increase brand visibility and reach a wider audience.
3. Photography - Exploring the potential of merging photography with fashion to create stunning and memorable visuals.
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