Buenostyle's Logo Urges You to “Eat Organic”
Bamboo Magazine — April 24, 2007 — Eco
References: buenodesign & alternativeconsumer
For those sassy eco-conscious women, Buenostyle's organic cotton panties feature a cherry graphic on the front with the slogan "Eat Organic." They are made with 96% organic cotton and 4% lycra, as the lycra helps them keep their shape. The panties are made with low-impact dyes which are less harmful to the environment. Non-organic cotton farmers apply nearly one-third of a pound of chemical fertilizers and pesticides for every one pound of cotton harvested, so organic cotton is a smart choice.
Trend Themes
1. Eco-friendly Clothing - Opportunities for sustainable fashion ventures to create products that have a minimal impact on the environment.
2. Organic Materials - The use of eco-friendly and sustainable materials as a disruptive innovation opportunity in the fashion industry.
3. Green Marketing - The use of messaging and branding related to sustainability and green initiatives as a trend in the marketing industry.
Industry Implications
1. Fashion - Trends in the fashion industry towards organic materials and sustainable fashion practices.
2. Agriculture - An opportunity for organic agriculture and sustainable farming practices to become more mainstream in the cotton industry.
3. Marketing - The trend of green marketing and sustainable messaging in the advertising and branding industry.
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