Vans' Checkerboard Slides are a New Seasonal Offerings for SS18
References: featuresneakerboutique & highsnobiety
The higher temperatures are just around the corner and sneaker label Vans is helping consumers to dress appropriately with the recent release of a Checkerboard slides capsule. These styles are suitable for the summer weather, and versatile with simplistic and muted designs. The Checkerboard slides are offered in a total of three different colorway options -- black and white, black and gray, or navy blue and white.
The slides' straps are constructed from a synthetic leather material and lined with soft neoprene for comfortable wear. The PU foot beds are molded to fit each individual, along with an additional anatomical arch support. The label's iconic checkerboard pattern accents the entire midfoot strap. The slides are available for purchase now for the price of $30 online, as well as in-store and through other select retailers.
The slides' straps are constructed from a synthetic leather material and lined with soft neoprene for comfortable wear. The PU foot beds are molded to fit each individual, along with an additional anatomical arch support. The label's iconic checkerboard pattern accents the entire midfoot strap. The slides are available for purchase now for the price of $30 online, as well as in-store and through other select retailers.
Trend Themes
1. Summer Slides - Opportunity for fashion brands to create innovative designs for summer footwear.
2. Comfortable Slides - Opportunity for footwear brands to innovate on materials and design for comfort-centric slides.
3. Customizable Footbeds - Opportunity for footwear brands to add value and customization for customers through molded footbeds.
Industry Implications
1. Footwear - Innovative footwear designs with synthetic leather and neoprene could differentiate existing brands or create a new market for comfortable summer footwear.
2. Fashion - Checkerboard patterns and bright colors add stylish flare to practical summer footwear designs, creating an opportunity for fashion brands looking to capitalize on summer trends.
3. Sports and Athletic Brands - Adopting adjustable and comfortable design for slides could offer a new revenue stream for sports and athletic brands looking to expand their product offerings beyond traditional sports gear.
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