Charity Gaming App Elbi Uses Drawings and Doodles to Make an Impact
Alyson Wyers — January 22, 2016 — Tech
References: elbi & springwise
This charity gaming app uses social media and doodles to make a difference. The Elbi app is a micro-donation platform that lets users make and share pictures. This is an excellent way to teach kids philanthropy and encourage an activist mindset.
Elbi uses gamification to enhance their social networking application. Users of all ages can make little drawings on their smartphone, which are then sent to charitable organizations to cheer people up (like an orphanage). Other Elbi members can 'like' a doodle and donate either 1 dollar or 1 pound. This makes donating to the charity gaming app as easy as uploading a photo to any other social media app.
While many other causes are combining social media with social good, this one is a fun way to introduce children to the concept.
Elbi uses gamification to enhance their social networking application. Users of all ages can make little drawings on their smartphone, which are then sent to charitable organizations to cheer people up (like an orphanage). Other Elbi members can 'like' a doodle and donate either 1 dollar or 1 pound. This makes donating to the charity gaming app as easy as uploading a photo to any other social media app.
While many other causes are combining social media with social good, this one is a fun way to introduce children to the concept.
Trend Themes
1. Gamified Philanthropy - Using gamification to make philanthropy more engaging and enjoyable for users of all ages.
2. Micro-donation Platforms - Developing apps and platforms that enable users to easily donate small amounts to charitable causes.
3. Social Media for Social Good - Leveraging the power of social media to raise awareness and encourage activism for important social causes.
Industry Implications
1. Mobile App Development - Creating innovative mobile apps that combine gaming elements with philanthropy to engage users.
2. Charity and Nonprofit Sector - Exploring new ways to receive donations and engage supporters through innovative micro-donation platforms.
3. Social Media Marketing - Utilizing social media platforms to promote social good and drive awareness for charitable causes.
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